Hi, my name is Arjun, a Dang-based digital marketing consultant. It was several years ago when I began to assist local businesses in expanding over the Internet and gaining the experience of digital marketing in Nepal.
It may be exciting and somewhat overwhelming to run a small company here. There are 16.5 million internet users and, even more individuals are going online every day, hence this is the right time to put your business online. The good news? You will not have to spend massive budgets in order to see results.
The following are 7 realistic tips that may be used to expand the small business in Nepal this year.
The reason Why Going Digital is important in Nepal.
- Everyone is on mobile: Nepal has 39 million mobile connections, greater than the population! Majority of the population is shopping, browsing and chatting using their phones.
- Social media is immense: there are 14.3 million Facebook users, 3.9 million Instagram users, and 2 million LinkedIn users.
- Fashion is evolving rapidly: Video content, social commerce, chatbots and e-commerce are all trending.
New customers are available online even to small businesses in Kathmandu or Butwal or even smaller towns. By simply going online, many of the local stores have increased their sales by several times.
a. Local SEO – Get Found Nearby
Most of the search engine users turn to Google to find services available around them, such as best momo in Thamel or trekking gear Pokhara.
How to start
- Claim your Google Business Profile, Add photos, address and hours.
- Use local keywords within your web site or social media platform pages.
- Make the content customers comment.
Case Study:
A small bakery in Lamahi started optimizing the Google profile with the search query of fresh bread near Dang and the results were 25 more walk-in customers.
b. Social Media – Reach out to Customers
Your customers spend time in social media. You can use Facebook, Instagram and Tik Tok as an excellent option to promote your products and services.
How to start
- Post 3-5 times a week with behind the scenes content, product demos or customer stories.
- Employ local hashtags, such as, but not limited to, #NepalBusiness or KathmanduEats.
- Do small, specific ads with 500-1000 per day.
Case study:
A Bhalubang small tea shop posted Instagram Reels that demonstrated the way they make local teas, and as a result, orders were up by 30%.
c. Content Marketing – post tips to share
Customers believe in companies which deliver value. Tipping and story telling facilitate the creation of that trust.
How to start
- Write on WordPress or Blogger about your products or niche.
- Create short videos on YouTube or Tik Tok.
- Reuse a date on Instagram posts or carousels.
Example:
A trekking equipment shop posted blogs and short videos on Packing Tips in Annapurna Trek and received more online orders among tourists and the locals.
d. WhatsApp and email Marketing – Be in Touch
Direct messages are a simple method to keep the customers coming back.
How to start
- Send catalogs, updates, or special offers and use WhatsApp Business.
- Gmail Newsletters.
- Gather email address with freebies or discounts.
Example:
A small gym in Lamahi sent weekly exercise tips and offers through WhatsApp and memberships grew by 25 percent.
e. Influencer Marketing – Find New Audience
Micro-influencers who have between 5K-50K followers are credible voices in their community and are not costly to engage.
How to start
- Locate Instagram influencers.
- Product gifts or sponsored posts.
- Follow discount codes results.
Sample:
An online jewelry store in Ghorahi worked with a local influencer. The sales of jewelry by them increased by 40 percent in the festival period.
f. Paid Advertisement – Rapidly Expand to Customers
Paid advertisements could make you achieve very fast results when you do them intelligently.
How to start
- Use Google Ads on niche keywords when having a small budget.
- Create Facebook and Instagram Ads based on the age, location, and interests.
- Test your ads to find the best ones.
Example:
When a small trekking agency placed Google Ads based on the search query of Annapurna day trek and got 15 clients within a month.
g. Chatbots and AI – Work Smarter
Chatbots will respond to the questions of the customers 24/7 and contribute to the sales growth.
How to start
- Integrate ManyChat on Instagram or Facebook or Tidio on your site.
- Design easy to follow FAQs, shipping, and product instructions.
- Include Nepali options in the language to promote interaction.
Example:
A chatbot on an online handicraft store helped to reduce cancellations by 30 percent as the robot responded to questions regarding shipping and orders.
h. Small Businesses Fall into These Kind of errors
- Failing to optimize websites or content mobile friendly.
- Application of generic content in place of local key words.
- Failure to monitor the outcomes with the help of the tools such as Google Analytics.
Tools and Resources
Free: Ubersuggest, Google Trend , Google Business Profile, Canva,.
Cheap: WhatsApp Business, Mailchimp.
Organizations: Digital Marketing Nepal, Nepalese Young Entrepreneur Magazine.
Studying: HubSpot free training, Nepali YouTube training.
Final Thoughts
Small businesses in Nepal would be able to boost their revenue by 20-50 percent even by attempting 2-3 of these above strategies. The potential of online presence is real and growing every day.
Feeling stuck? Request a free 30-minute consultation call and we will create an easy plan together.
It is so easy to begin with such small steps, take action and see your business reach more customers than it has ever reached.
If you want to learn more about it then you can visit this site: Click here